Red was chosen for “Plus” for high visibility like a first aid station as well as representing a the colours common on rockets. For “Lite”, blue was chosen for trust, calmness and in relation to the blue sky. For the Kids logo, the colours used are associated with a rainbow communicating hope and resilience and  distinguishable for ease of purchase for parents.

The Final logo for the Kids brand was altered to tones of orange and gold, the yellow highglight, was intentionally desinged to complement and complete the circle. While also showing the blast of from the fire around the base design.