Alerion

Overview

Typography

Colours

“Alerion” is a pharmaceutical company “Alerion”. The requirement was to create three varying logos — for adults “Plus and Lite” strengths and a liquid version for children.

The typography for “Alerion” is: Helvetica Neue LT Pro 66 Medium Italic, 60pt. The logo is modified with curved and slightly rounded edges to give a softer visual for the eyes, while showing a modern style.

Red was chosen for “Plus” for high visibility like a first aid station as well as representing a the colours common on rockets. For “Lite”, blue was chosen for trust, calmness and in relation to the blue sky. For the Kids logo, the colours used are associated with a rainbow communicating hope and resilience and being very distinguishable for ease of purchase for parents.