Journale

Overview

The goal was to develop a brand essence, for a new channel plus marketing examples from billboards, websites and TV commercials. It required a mini style guide, logo, identity, colour pallets and visual layouts.

Typography

Journale is Gill Sans Nova Black using 55pt font plus 9pts of tracking, it has been modified slightly to be taller and a little slimmer horizontally.
The ‘J’ is modified by doubling its height over the rest of Journale, adding red for cohesion.
BE ENLIGHTENED!: Is using Gill Sans Nova Heavy Italics 16pt, this was capitalized to draw attention to red.

Logo Breakdown

The concept was a candle to light the way, and where the phrase “BE ENLIGHTENED” came from, the emblem functions as a the same symbol but flipped horizontally to create a gestalt effect with negative space. The centre is hollow to functionally go on any where, inn terms of placement. The fiery emblem emphasizes the vibrant red of flame and energy. The large red ‘J’ is the central element, forming the core of the logo. Overall, the design aims for a professional style and a powerful, iconic identity.