Journale
Overview
Typography
The goal was to develop a brand essence, for a new channel plus marketing examples from billboards, websites and TV commercials.
It required a mini style guide, logo, identity, colour pallets and visual layouts.
The concept was a candle to light the way, and where the phrase “BE ENLIGHTENED” came from, the emblem functions as a the same symbol but flipped horizontally to create a gestalt effect with negative space. The centre is hollow to functionally go on any where, inn terms of placement. The fiery emblem emphasizes the vibrant red of flame and energy. The large red ‘J’ is the central element, forming the core of the logo. Overall, the design aims for a professional style and a powerful, iconic identity.
Logo Breakdown
The concept was a candle to light the way, and where the phrase “BE ENLIGHTENED” came from, the emblem functions as a the same symbol but flipped horizontally to create a gestalt effect with negative space. The centre is hollow to functionally go on any where, inn terms of placement. The fiery emblem emphasizes the vibrant red of flame and energy. The large red ‘J’ is the central element, forming the core of the logo. Overall, the design aims for a professional style and a powerful, iconic identity.
