Overview—Worth
Symbolizing the freedom on the open road and the choices that life can take you.
I wanted to create a look that communicates a fun, bright and bubbly feeling. The tagline was referring to the travel or the pursuit of learning and what comes after.
Typography
The font is my original design based a little on Gelato Luxe Regular.The inspiration for the font was the open road, mixed with that opened aired freedom vibe. “Worth the Journey!” Refers to the worth of trying and learning.
Overview—Unique
To be different, to find your light in what ever it is that you do. This was created to inspire others for their study or life after study, realistically in any regard to what you do.
Typography
Heavily inspired by Helvetica Neue LT Pro, the font has been turned into an object then encased in 4pt stroke. I rounded out the corners and made the font slightly taller.
“Stay bright”is a personification of keeping the flame alive in your own way.The flames further embellish that feeling. The have a gaussian blur on them.The set up is a bookshelf with a spotlight focusing on the word.
